I’m guessing you‘re keen as mustard to learn about how food photography pros make magic with their pics.
You want to turn GOOD images into GREAT ones.
I want that for you too!
DOES THIS SOUND LIKE YOU:
"How can I learn to edit my images like a rockstar and take my work to the next level? I want to create perfect pics now! I just don't know where to start."
"My colours never stand out. I want them to be awe inspiring, not boring. I crave for my dishes to look delicious and rich in colour. I'm always so disappointed when I spend all that time and my food comes out dull or the incorrect colour."
"I can't get away from the dull factor. I want my work to be gutsy, I want to create striking images that have contrast and pop. I dream of being able to tackle flat light when it comes to editing. Don't even get me started on my moody images. They're always just underexposed and lack that special something."
"I envision bright and airy images that scream ‘WOW’. I just don’t know what I am missing, or how I can make an image stand out. I'm not able to get the white balance that I envision and I spend hours trying to correct it only to make it worse."
"I want to be empowered to know what little tweaks make a powerful image, and the time I spend editing isn't just going to result in a dull image. I want to feel confident to get more higher-end clients or the right kind of traffic to my blog."
And maybe you’re thinking: holy crap, how long will it take to get really good at this?
I’ve been there.
I get that you’re ready to improve your photography and styling skills BIG time.
IMAGINE IF YOU COULD:
Come out the other side with some major editing wizardry in your toolkit, my friend.
(Which is the golden ticket to world-class photos by the way.)
These are the kinds of brilliant skills you can show off to the hot new clients that’ll come running through your door when they see the wicked portfolio you’re about to create:
Dramatically increase your editing wizardry in just 30 days. You'll have the ability to powerfully understand elements and definitions in photography so you get the 'whys' and can apply the 'hows'.
Feel confident in choosing a unique workflow that matches your editing vision for your final image. Knowing your editing style will be immediately recognised by your fellow creatives.
The skills to create stunning imagery that will make your portfolio stand out like a show-stopping, Nigella Lawson-worthy dessert. With the knowledge to understand that there is more than one way to get a desired outcome.
FIND true joy in editing (I know it sounds dorky but editing is the bomb!)
The opportunity to get a FULL behind the scenes look at how I edit my images including the entire editing process that has allowed work to be featured in coveted publications about the world.
But you see a whole raft of editing courses out there and none are run by food photographers who’ve had serious success in the industry.
You’re looking for a bespoke editing course that is tailored specifically to food photographers and doesn’t try to cover the whole dang field.
(No more watching hundreds of videos or reading random blog posts to pull out tidbits of information and trying to work out how that MAY translate into food photography.)
That’s why I created Lightroom Magic.
Because I truly want creative rockstars like you to be empowered with knowledge and real life skills so you can start creating those amazing photos you’ve been dreaming of right now.
Because when you understand what Ansel Adams says, that you make a photo (not just take it), you can unlock your incredible potential to create beautiful, ‘swooney’, magazine-worthy photos every time.
Photography is more than just what you see in the frame. You’d never serve just the cake batter. You’d ice that bad boy, dress it up, make it jaw dropping.
So why not give your RAW files the love and power they deserve?
You’ve got to make the image.
‘Making’ an image involves quality editing to create your ultimate vision.
It allows you to add your own personal stamp, your unique style, your special sauce.
KICK YOUR WORK UP A NOTCH!
Maybe you wanna tip that burning passion of yours into well paid freelance work and learn the real secrets to help you stand out from the plate-snapping crowd.
Perhaps you’ve got your culinary sights set on seeing your work in the world’s top magazines but to do that, your images needs to shine like the glistening chocolate glaze on a Martha Stewart creation.
AND to really make them sparkle, you need to learn how each adjustment panel and tool plays to the strength of food.
You need to immerse yourself in food imagery (like, bury yourself in lovely food pics until you can’t tell a sticky rice noodle from a curly fettuccine strand).
SO WHAT DO I GET?
OK, so when you jump into this hot little gem of a course, you get to unlock my entire editing process, one that’s landed me gigs in magazines all over the world.
The secrets, tools and know-how that’s allowed me to work with inspiring clients from around the globe.
Lightroom Magic is here to give you a back stage pass into exactly how I edit my images and to create the pictures that have been featured in prestigious publications all around the globe. The ones that allowed me to leave my 9-5 job to pursue this burning passion of mine.
Here’s a bit more of a breakdown:
You'll have ongoing access to all online materials, as well as the chance to learn as you go in your own time. I'll help to empower you to create a unique workflow that sets you apart from the crowd by playing to your strengths and special style.
With over 25 video tutorials and cheat sheets, spanning across 5 modules, you'll get up close and personal with core editing theory for food photography. It's your opportunity to learn what makes a great image and understand how to create a unique workflow for your style of photography. You'll also gain skills in crafting presets.
Put exactly what you're learning into action by making adjustments to my RAW files after each lesson with a guided exercise to ensure all the knowledge bombs you're learning stay top of mind.
Unlock my entire editing process with the secrets, tools and know-how that’s allowed me to work with inspiring clients from around the globe. Exclusive insight into my entire editing process (I’ll run you through exactly how I edit high-key and low-key imagery).
I'm confident that you'll LOVE this course and I genuinely want you to succeed, which is why I offer a generous 30-day money back guarantee. If you do the work, implemented the core editing techniques for food and don’t see any improvement to your work, simply let me know within 30-days if you’d like a refund.
HALL OF MAGIC
Well, you’ve wandered into our little Lightroom hall of magic: before and afters.
THE 'REAL' CONTRAST
Become empowered to know the REAL concept of contrast, both tonal and colour. Learn how the combination of warm and cool colours can transform an image. Plus, my signature Tone Curve that take my images up a notch.
TOTAL CONTROL: EXPOSURE
Wave goodbye to 'flat' and 'dull'. Know how to make powerful adjustments to exposure for a more dynamic image. Explore the KEY concept of luminance and why it's your secret weapon in food photography.
Learn not only how to colour correct your images, but to ENHANCE them with the HSL Panel. But we go beyond that to uncover the 8 ways to tackle colour in your images that will allow you to create a unique workflow.
POWERFUL WHITE BALANCE
No more struggling with white balance. Throughout the course you'll learn new ways to think about white balance and all the ways to tackle your white balance frustrations. Both locally and globally.
The nitty gritty – let’s break it down, shall we?
Cool, you’re a details kinda person (what photographer isn’t?). Got it. I like crossing my ‘T’s and doting my ‘I’s too.
SO - here’s the lowdown on what you'll learn in each of the 5 modules:
FOUNDATIONS FOR POWERFUL EDITING
Learn why post processing is so important, the real power of RAW files and how to get truly savvy with your Histograms. We'll also take a peak at the common trends in my Histograms. You'll also get super familiar with definitions that'll exponentially improve your photography.
MASTERING GLOBAL ADJUSTMENTS
Discover the power of each global adjustment tool, why they provide a solid foundation on which great images are built and how to truly harness them in your food photography.
ENHANCE WITH LOCAL ADJUSTMENTS
Uncover the amazing potential of your image with targeted adjustments, which allow you to have full control over your editing vision for your image. The key in food photography is the 'little details'. You'll learn my layered approach to produce that 'WOW' factor.
CORE EDITING CONCEPTS IN FOOD PHOTOGRAPHY
Become empowered with what makes a GREAT image, and all the ways you can add that WOW factor to your image by focusing on exposure, colour and contrast concepts. I'll also take you through step-by-step to find your own magic: your unique workflow.
UNCOVERING MY EDITING PROCESS
Take a journey with me to uncover how I approach editing, (for both bright and moody images). I'll take you through my process start to finish, as well as give you access to recreating my steps with a RAW file. We'll then learn how to craft presets and re-create a vintage/film look.
I’m Rachel and I'm a Melbourne-based food photographer. I love capturing visual stories and adore bright, clean and uplifting imagery that emphasises the beauty of real food.
When I take photographs, I focus on the honest details and intricacies that connects us emotionally to food.
My work has been featured in a range of magazines and publications all over the world including Bride Magazine, Woolworths, Huffington Post, West Elm, Nourish Magazine, Robert Gordon, Decor8, Aldi and more.
More importantly, though, I know what it’s like to sit in your 9-5 gig and want something more.
And I LOVE teaching and empowering others to find joy and inspiration in their photography and creative life.
BUT hold up yo! I want to make sure this is 100% right for you.
Who this course is for (and not for)
Who it’s for:
Cool creatives who love to shoot food. Beginner food photographers, hobbyists, intermediate and semi-pro or self taught photographers, food bloggers and Instagrammers.
Anyone wanting to know core editing theory for food photography and harness the power of editing make food images powerful.
People who want to kick their food photography up a notch – you know your work needs a bit of buttercream frosting on the cake but you’re not sure what kind of flavours you need to become a pro.
Beginner and self-taught Lightroom users who want to move beyond the basics into the serious food styling and photography zone and fast.
Lightroom lovers who now want to tailor their use of the program to food photography.
Who it’s not for:
Masters of Lightroom and Photoshop (you’re the bomb but you’ve got this!).
People who just want to know keyboard shortcuts and how to customise Lightroom.
Photographers who aren’t into the food thing or food photographers who won’t shoot RAW files, ever.
LET'S MAKE MAGIC...
You CAN be the food photographer you want to be – you just need the right tools and editing skills to make your images sing.
That amazing imagery is only a few small steps away.
I seriously can’t wait for us to light it up together with Lightroom!